David Gauntlett Media theorist and University of Westminster lecturer
How has the media changed? Check out his Media Everyday Life Video Lecture
Gauntlett’s theory highlighted the difference between web
1.0 and 2.0
Gauntlett argues that new
media erodes the boundary between producer and audience.
‘We media’ (we are the media)
Two way process
‘Prosumers’ (what new media technologies allow the
audience to become prosumers?
He uses the analogy of the garden and allotment; web 1.0 is a garden and web 2.0 is the allotment where audiences can share, edit and create material online.
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